How I Saved a Caribbean Restaurant 33% on Every Order — And Gave Them Back Control of Their Business
A Caribbean restaurant was handing over 33% of every order to third party delivery apps — and had zero ownership of their customer data. We built a direct ordering website integrated with DoorDash's delivery program. Now she pays $6 flat per delivery, collects 100% of every order, and owns every customer relationship. DoorDash still delivers the food. They just work for her now.
The Problem Nobody Talks About
Every day, thousands of restaurant owners wake up, open their doors, prepare their food, serve their customers — and hand over a third of their revenue to a delivery app.
Not because they want to.
Because they don't know there's another way.
Spice and Riddim is a Caribbean restaurant with great food, a loyal customer base, and a real problem. Like most independent restaurants, they were relying on DoorDash and Uber Eats to handle their online orders. And like most independent restaurants, they were paying for it — to the tune of 33% commission on every single order that came through those platforms.
But the commission wasn't even the full story.
Every customer who ordered through DoorDash or Uber Eats? That data belonged to the platform. Not to Spice and Riddim. Not to the owner who cooked the food, built the brand, and earned that customer's loyalty.
They were losing money on the front end. And losing data on the back end.
That's a double problem. And it's one I see constantly with small business owners who are doing everything right — except owning their own infrastructure.
The Solution
When Spice and Riddim came to me, the fix was clear.
They didn't need more marketing. They didn't need a rebrand. They needed a website that worked as hard as they did.
Here's what I built:
A direct ordering website — fully designed and developed with their brand, their menu, and their customer experience at the center. No third party standing between them and their customer. No platform taking a cut. Just a clean, conversion-optimized ordering experience that belonged entirely to them.
An integration with DoorDash's own delivery program — and this is the part most people don't know exists. DoorDash has a program that allows businesses to use their delivery drivers without using their marketplace. That means Spice and Riddim gets the delivery infrastructure — the drivers, the logistics, the tracking — without giving up a percentage of every order.
Instead of 33% per order, they now pay a flat $6 per delivery.
That's it. $6. Which they factor directly into their pricing.
The Results
The transformation was immediate and measurable:
→ 100% of every order now goes directly to Spice and Riddim. No commission. No percentage. No platform taking their cut before the owner sees a dollar.
→ $6 flat delivery fee per order — factored into pricing. Predictable. Manageable. And completely within their control.
→ Full ownership of every customer's data. Every name. Every email. Every order history. Every customer who orders through their website now belongs to their business — not to a third party platform.
→ DoorDash still delivers their food. The drivers still show up. The logistics still work. The customer still gets their order at the door. The only thing that changed is who's in control.
DoorDash now works for Spice and Riddim. Not the other way around.
What This Actually Means For Small Business Owners
This is not just a story about one restaurant.
This is a pattern I see across industries — small business owners who have built something real, something valuable, something worth protecting — but whose digital infrastructure is working against them.
The delivery app that takes 33% per order. The booking platform that owns the customer relationship. The payment processor that holds the data. The website that looks good but doesn't convert.
Every one of these is a gap. And every gap is costing you money, data, and control over your own business.
A website is not just a digital business card. In 2025, a website is infrastructure. It is the foundation of how your business collects revenue, captures data, automates operations, and builds a relationship with its customers that no platform can take away.
The right website is not a branding exercise.
It is a revenue decision.
What I Do
I'm Wonakee Amos — Keke — founder of Double You Group.
I build websites, funnels, automations and AI systems for 6 and 7 figure entrepreneurs and small business owners who are ready to stop leaving money on the table.
My background is in UX design and computer science. I spent a decade in corporate environments — designing digital products for banks, fintech companies and EdTech platforms — before transitioning to entrepreneurship. Today I work with business owners across industries to identify the operational and digital gaps that are quietly costing them revenue, and I build the systems to fix them.
The Spice and Riddim project is one example of what that looks like in practice.
Every business is different. Every gap is different. But the outcome is always the same — a business that runs smarter, earns more, and owns its infrastructure.
Ready To Find Out What Your Current Setup Is Costing You?
If you're a business owner and you're not sure whether your website, your tools, or your systems are working for you or against you — let's find out together.
I offer a free audit call where I'll take a look at your current digital setup and tell you exactly what I see and what I'd fix first.
No pitch. No pressure. Just clarity.
Double You Group is a digital strategy and systems studio serving 6 and 7 figure entrepreneurs globally. Services include UX/UI design, website and funnel development, AI automation and fractional COO engagements.